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Tuesday, April 14, 2009

Research Methodology Syllabus for Gitam University 2008-10 batch


The objective of this course is to familiarize the students with the concepts and the techniques of Research Methodology applicable to business arena

UNIT-I: Introduction - Meaning, Importance of Research, Types of research, Research Process-Problem of Identification-Formulation-Classification, Concept and Construction of Hypothesis- Steps in Testing Hypothesis.

UNIT–II: Research Design – Meaning, Purpose and Principles –Types of Research Design- Exploratory – Descriptive – Experimental, Data Collection- Sources of Data-Methods of Data Collection-Questionnaire Design and Pre Testing of Questionnaire.

UNIT–III: Sampling & Sampling Designs- Determination of Sample Size-Census Survey Vs Sample Survey-Advantages of Sampling – Sampling Methods-Probability Sampling-Non Probability Sampling.

UNIT–IV: Data Tabulation-Analysis and Interpretation: Editing, Decoding and Classification of Data-Preparation of Tables-Analysis of Data - Scaling Techniques - Graphic and Diagrammatic Representation of Data.

UNIT-V: Research Analysis and Report Writing: Multiple Regression(General Linear Model), Principals of Component Analysis, Discriminate Analysis –Factor Analysis- Types of Reports- Contents of Report-Formats of Reports-Presentation of Reports.

Text Book

Kothari, C.R., Research Methodology – Methods and Techniques, New Age International Publishers, New Delhi,2007.

Reference Books

1. Boyd, Westfall and Stouch, Marketing Research, Text and cases, All India Travel Book Sellers, New Delhi, 2005.
2. Brayman, Research Methods, Oxford University Press, New Delhi, 2005.
3. Krishnaswami, O.R., Methodology of Research in Social Sciences, Himalaya Publishing House, Mumbai, 2006.
4. R.Pannersalvem, Research Methodology, Prentice-hall of India Pvt Ltd, New Delhi, 2004
5. R.S. Dwivedi, Research Methodology in Behavioral Science, Macmillan India ltd, New Delhi, 2005.
6. Wilkinsan and Bhandarkar – Methodology and Techniques of Social research, Himalaya Publishing house, New Delhi, 2005.


1. Electronic Journal of Business Research Methods, Cass School of Business, City University London, UK.
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
3. International Journal of Social Research Methodology, Thomas Coram Research Unit, Institute of Education, London, UK
4. Journal of Management Research, Faculty of Management Studies, University of Delhi, New Delhi.


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    Research Methodology

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